A community for founders building real businesses with AI

Most founders using AI aren't actually shipping faster. They just feel like they are.

A 2025 study put experienced developers on AI tools and timed them. They were 19% slower. They believed they were 20% faster. That gap is the entire conversation about AI right now, and almost nobody is naming it. VibeFounders is the community for the ones who do. 16 founders are inside Cohort 0. 34 founding seats remain.

16 founders inside·30-day guarantee·€697 founding seat·Direct access to Alex

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Founder feedback · Cohort 0

What Cohort 0 founders are saying after Module 1.

I know the workshop was in July and it seems like ages ago, but it honestly changed my mindset.

Cohort 0 founder, after Module 1

the thing nobody is saying

AI isn't the bottleneck.
Execution is.

You ship faster than you used to. Your output looks better. You sound more polished on LinkedIn. The numbers say AI is working.

And yet.

You're spending more time reviewing AI outputs than you used to spend writing them yourself. Your content gets engagement but feels weirdly hollow. Your competitors are shipping the exact same kind of polished, AI-shaped work. You can't quite tell whether you're moving forward or running on a treadmill that looks like progress.

Workday's 2026 research found that 37 to 40% of the time AI saves gets eaten back by founders reviewing, fact-checking, and fixing the output. CNBC named the phenomenon: workslop. AI-shaped work that looks productive and creates more downstream cleanup than it removes.

This isn't a tools problem. You have access to the same tools as everyone else. This is a relationship problem. You haven't yet figured out how to use AI in a way that actually compounds, instead of one that just keeps you busy.

That's the thing we work on.

Alex Russo, founder of VibeFounders

Built by a founder. For founders.

I'm Alex Russo. I've spent 20 years in tech and marketing. Built three companies. Made every mistake worth making. Built software for Fortune 100s. Worked with eight-figure brands. Taught over 20,000 students.

And here's what I've learned: technology, alone, doesn't transform businesses. People do.

The founder who refuses to quit. The team that figures it out at 2am. The moment when someone removes the mental barrier that's been holding them back, and suddenly everything's possible.

That's what VibeFounders is for.

Alex

3x Founder|International Community Builder|20+ Years in Tech

here's everything you get

What founding members get.

Smart Launch AI system. The one door into Cohort 0.
One-time €697
Cohort 1 opens at €897
VibeFounders membership locked for life.
€97/month forever
Public opens at €199/month
One month of VibeFounders, free.
Included
Closest access to Alex he'll ever offer publicly.
Founding access
Voice in shaping Cohorts 1, 2, 3.
Founding seat
Permanent founding member status across everything we build.
Lifetime

Total real-world value: €1,990+

€697

one-time. no subscription.

What VibeFounders actually is.

VibeFounders is a community of founders. We grow in cohorts. The first one, Cohort 0, has 50 seats and 16 are taken. The 16 are working alongside me on the system itself: how AI actually fits into running a real business, what works, what doesn't, what the rest of the internet keeps getting wrong.

When Cohort 0 fills, Cohort 1 opens. Bigger, slightly more expensive, with less direct access to me. Cohort 0 is the only one that will ever be this small, this close, and at this price.

Cohorts. Method, not chaos.

Cohort 0: 50 founders, founding rate, deepest access. Cohort 1: opens when 0 fills, around 100 seats, €897, less direct access. Cohort 2 and beyond: details TBD as the community evolves. We're not optimizing for membership volume. We're optimizing for founders who actually ship.

AI for the work, not the optics.

We use AI to compress real work, not to produce more output that looks productive. The frameworks inside are about decisions you'd defend in a room of skeptics, not posts that get engagement on LinkedIn.

Operators. Not personal-brand projects.

Founders with real track records. Real businesses. Real revenue. The community is for the work, not for the personal brand downstream of it. Online when it makes sense. In person when it counts. The people you'd want to grab coffee with when you're stuck.

Cohort 0 is for a specific kind of founder.

Cohort 0 is the foundation of the whole community. The founders in it are choosing to be early. Before the path is fully paved, before there are 200 alumni testimonials, before the price reflects what this becomes. That kind of choice attracts a specific kind of person.

You probably fit if
  • You've been using AI seriously for at least six months and you've started to suspect something's off about how everyone else talks about it
  • You've shipped real things before. Products, businesses, projects that mattered.
  • You'd rather have one honest conversation than ten polished posts
  • You read the workslop section above and recognized yourself
  • €697 is a real decision but not a reckless one
  • You want to be early to something that's going to be much bigger
You probably don't fit if
  • You're new to AI and looking for a tutorial
  • You expect community membership to do work you should be doing
  • You're allergic to feedback
  • You're collecting communities like trophies
  • You want a magic AI button
  • You want a polished, finished thing, not a thing in motion

€1,990+ value

Founding seat

€697

one-time

16 of 50 founding seats taken32%
34 seats remain at the founding price

16 of 50 founding seats taken. 34 remain at this price.

Secure checkout
30-day refund
Lifetime access
Direct support

The way in.

Cohort 0 has one door: Smart Launch AI, the system I built around how I actually use AI to run my businesses.

Buying Smart Launch AI puts you in Cohort 0 as a founding member. That's the only way in for now.

The five things you're probably thinking.

Same questions every founder asks before joining. Here's the honest version.

You don't need to be. The whole point of the system is to use AI to do the technical work you can't do alone. Several Cohort 0 founders had never written a line of code. They're shipping working products in weeks.

Five hours a week is the floor. Modules are designed to ship as you go, not be consumed passively. If you can't carve out five hours, this isn't the right season.

Most teach tools. This teaches a system: how operators actually use AI to compress real work, not produce more polished workslop. And you don't get a recording, you get 16 founders shipping alongside you.

You ask in the community. You bring it to the monthly live coaching. You email me. Cohort 0 founders get the deepest access to me I'll ever offer publicly.

Because the stack is worth more than €1,990 line by line, and Cohort 0 is the only group that ever pays the founding rate. Cohort 1 opens at €897 with a bigger group and less access. That's not artificial. It's the math.

PS.

The honest pitch.

I'm not going to promise you'll ship faster, make more money, or build a unicorn. I don't know whether you will. Anyone who tells you they know is either lying or confused.

What I can say: 16 founders are in Cohort 0 right now. They're working with me on what this becomes. Some have shipped real products. All of them are working on the part of AI that the LinkedIn version of AI doesn't talk about. The part where you use it without becoming hollow, generic, or addicted to the dopamine of polished output.

If that sounds like the conversation you've been wanting to have, the door into Cohort 0 is at the end of Smart Launch AI.

€697 once · Lifetime access · 34 of 50 seats remaining